[ Masters of Reinvention: how magazines stay relevant ]

13.05.11

You’ve got to admire the perseverance of Canadian magazine publishers. Amidst the tablet-tapping, internet-trolling masses, they’ve managed to adapt and maintain enviable audience loyalty. Still, the past few years have been unprecedented for the medium and the advertisers who rely on it for audience connection.

A sky-is-falling mentality would be understandable given all of the competing platforms print magazines are up against. “Obviously there’s a lot of media clutter out there these days,” says Lilia Lozinski, SVP and group publisher of Fashion, Weddingbells and Canadian Family magazines at St. Joseph Media. “The beauty of magazines is they are the most personal of the media out there.”

Source: Marketing Magazine